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Placer is a curated travel platform discovering the world's most distinctive hotels and places to stay. Through thoughtful curation and storytelling, it connects travellers with places that have a strong sense of character and design.

About placer

Placer's pick at the Loire

CURATORS' PICK

A Château, Half Guest House Half Studio

Built in 1876 and lived in as a family house until 2020, the Château de la Haute Borde now keeps five bedrooms, a kitchen its guests cook in, and an artists' residency in ten hectares of park.

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New Member Hotels

Palazzo San Vito

SALENTO, IT

In the heart of Lequile, Salento: a serene retreat where traditional Italian charm meets contemporary luxury and an authentic taste of the South.

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Castel Badia

SOUTH TYROL, IT

A Benedictine convent from 1022 above the Pustertal, reopened in 2025. Romanesque frescoes, twenty-eight rooms named like compliments, a spa in medieval walls.

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Rediscover our favourite Regions

Puglia, the way we see it.

Puglia has come a long way from the days when its ancient masserie were its only destination hotels. Today, a new generation of places pairs thoughtful design with the region’s red earth, old olive groves and deeply rooted sense of place — without losing what made Puglia special in the first place.

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South Tyrol, beyond the crowds.

For the past decade, the Dolomites have been the algorithm's favourite mountains — a handful of viewpoints photographed to exhaustion while whole valleys next door stayed quiet. But South Tyrol's real story is older and far more compelling: It's the place where the Alps meet the Mediterranean and family houses turned into Europe's most considered hotels.

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Tuscany, one road at a time.

Few landscapes feel as timeless as Tuscany’s, yet almost nothing about them is accidental. Vineyards, olive groves, cypress roads and hill towns were shaped over centuries by the people who lived here — leaving behind a landscape where architecture, agriculture and nature still belong together.

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