About us
Placer — What we do
Placer is a curated travel platform discovering the world's most distinctive hotels and places to stay. Through thoughtful curation and storytelling, it connects travellers with places that have a strong sense of character, design, and place.
The story
Placer began as a personal quest to find places that stay true to themselves.
placer is a project by Alexandra Taylor and Moritz Staudinger. It began with a search for Europe’s most distinctive places — the hotels, villages, cities and landscapes that feel unmistakably of their place.
Travel today is increasingly shaped by what we see online. The same places attract the same attention, while countless others remain overlooked. Yet it is often away from the familiar destinations that we find what makes travelling worthwhile: places shaped by their landscape, their history and the people who call them home. Places with a character of their own, shaped by the people, culture and landscape around them.
placer is about discovering these places. From independent hotels to entire destinations, we look for places that reflect the character of their surroundings.
